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How to Determine if Your Copywriter is Worth It
If you'd like to generate an income online, you're going to have to have a web site. If you desire that web site to bring in money, it must be written really well. Unless you're good at copywriting already it's smart to engage the services of someone well-qualified to write the text on your web site. A skilled copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Obviously, not all copywriters are effective. Some copywriters are just gifted. Some just wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. The following are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy needs to have a site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you create yours? Look at the copy on their site as well. If it is replete with typos and grammar errors this is a bad sign.
Do you react well while you read the text on the copywriter's website? This involves more than just noticing grammar and spelling mistakes. Does the copy cause you to have any type of emotional response? Does it cause you to like the copywriter? Does it make you feel like you desire to discover more about the writer and continue reading? Does it make you feel like you want to employ that copywriter right away? Does it make you want to run for the hills? Does website copy make you mad? These are all extremely important responses and they require your attention.
Carry out your background research on the copywriter. Try searching for reviews on forums and unbiased web sites. It's highly likely that the only reviews you will come across on the writer's site are going to be positive. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These pstings demand your extra attention. You must also ask the writer to provide you one or two references. Make sure that you follow up and actually contact those references and get an honest opinion from them.
It is essential to actually go over any samples furnished to you by the writer. It is a good idea to request samples beyond the ones that are displayed on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
There area lot of ways to find this figure out whether or not a copywriter is worth hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.